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<loc>https://researchmarketing.us/sony-pictures-picks-pubmatic-as-preferred-programmatic-partner-for-live-tv-on-ps5/</loc>
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<loc>https://researchmarketing.us/warc-global-ad-spend-to-grow-11-9-to-1-34-trillion-in-2026/</loc>
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<loc>https://researchmarketing.us/commercetools-names-katy-hiller-as-cmo-as-agentic-commerce-accelerates/</loc>
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<loc>https://researchmarketing.us/circana-holiday-shoppers-turn-selective-average-spend-at-779/</loc>
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<loc>https://researchmarketing.us/tvision-ad-attention-varies-threefold-across-streaming-apps/</loc>
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<loc>https://researchmarketing.us/omnicom-named-effectiveness-company-of-the-year-at-2026-ipa-awards/</loc>
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<loc>https://researchmarketing.us/watch-why-trust-may-be-the-hardest-thing-to-automate-in-advertising/</loc>
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<loc>https://researchmarketing.us/global-pc-shipments-fell-by-a-fifth-last-quarter-as-memory-prices-surged/</loc>
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<loc>https://researchmarketing.us/a-booked-trip-is-becoming-a-shopping-trip-for-brands-far-beyond-travel/</loc>
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<loc>https://researchmarketing.us/ads-move-into-the-conversation-as-chat-platforms-open-their-doors-to-brands/</loc>
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<loc>https://researchmarketing.us/shoppers-want-a-later-start-to-the-holidays-and-a-smaller-bill/</loc>
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<loc>https://researchmarketing.us/connected-tv-now-delivers-more-than-half-of-europes-premium-video-ad-views/</loc>
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<loc>https://researchmarketing.us/advertisers-are-spending-more-to-find-new-audiences-and-mostly-finding-the-same-ones/</loc>
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<loc>https://researchmarketing.us/u-s-ad-spending-is-now-expected-to-grow-12-3-this-year-and-buyers-want-new-customers/</loc>
<news:news><news:publication><news:name>Research Marketing</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-10T04:03:32+00:00</news:publication_date><news:title>U.S. Ad Spending Is Now Expected to Grow 12.3% This Year, and Buyers Want New Customers</news:title></news:news>
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