https://researchmarketing.us/watch-nielsen-recaps-cannes-lions-2026/ Research Marketingen2026-10-09T14:28:04+00:00Watch: Nielsen Recaps Cannes Lions 2026 https://researchmarketing.us/watch-iabs-center-seat-puts-basis-cmo-katie-mcadams-in-the-hot-seat/ Research Marketingen2026-10-09T14:27:59+00:00Watch: IAB’s Center Seat Puts Basis CMO Katie McAdams in the Hot Seat https://researchmarketing.us/watch-think-with-google-says-the-marketing-funnel-is-a-myth/ Research Marketingen2026-10-09T14:27:54+00:00Watch: Think with Google Says the Marketing Funnel Is a Myth https://researchmarketing.us/watch-google-ads-explains-demand-gen-creative-variety-testing-and-fatigue/ Research Marketingen2026-10-09T14:27:49+00:00Watch: Google Ads Explains Demand Gen Creative — Variety, Testing and Fatigue https://researchmarketing.us/answer-engines-are-the-new-front-door-and-marketers-are-learning-to-knock/ Research Marketingen2026-10-09T14:27:44+00:00Answer Engines Are the New Front Door, and Marketers Are Learning to Knock https://researchmarketing.us/80-percent-of-marketers-feel-ai-pressure-six-percent-have-actually-integrated-it/ Research Marketingen2026-10-09T14:27:39+00:0080 Percent of Marketers Feel AI Pressure. Six Percent Have Actually Integrated It. https://researchmarketing.us/marketing-mix-modeling-once-an-annual-luxury-is-now-a-quarterly-habit/ Research Marketingen2026-10-09T14:27:34+00:00Marketing Mix Modeling, Once an Annual Luxury, Is Now a Quarterly Habit https://researchmarketing.us/the-channels-marketers-cannot-measure-are-the-ones-they-are-starving/ Research Marketingen2026-10-09T14:27:28+00:00The Channels Marketers Cannot Measure Are the Ones They Are Starving https://researchmarketing.us/three-in-four-marketers-say-their-measurement-is-broken-the-iab-puts-a-price-on-fixing-it/ Research Marketingen2026-10-09T14:27:22+00:00Three in Four Marketers Say Their Measurement Is Broken. The IAB Puts a Price on Fixing It. https://researchmarketing.us/ai-agents-move-into-the-marketing-stack-breeze-agentforce-and-the-end-of-the-blank-field/ Research Marketingen2026-10-09T14:27:17+00:00AI Agents Move Into the Marketing Stack: Breeze, Agentforce and the End of the Blank Field https://researchmarketing.us/hubspot-and-salesforce-are-selling-the-same-thing-a-crm-that-updates-itself/ Research Marketingen2026-10-09T14:27:11+00:00HubSpot and Salesforce Are Selling the Same Thing: A CRM That Updates Itself https://researchmarketing.us/cmos-say-budgets-are-rising-in-2026-the-money-is-moving-not-just-growing/ Research Marketingen2026-10-09T14:27:05+00:00CMOs Say Budgets Are Rising in 2026. The Money Is Moving, Not Just Growing. https://researchmarketing.us/creator-marketing-is-a-44-billion-line-item-now-and-performance-pay-runs-half-of-it/ Research Marketingen2026-10-09T14:26:59+00:00Creator Marketing Is a $44 Billion Line Item Now, and Performance Pay Runs Half of It https://researchmarketing.us/selling-ads-is-now-growing-faster-than-selling-goods-at-americas-biggest-retailers/ Research Marketingen2026-10-09T14:26:54+00:00Selling Ads Is Now Growing Faster Than Selling Goods at America’s Biggest Retailers https://researchmarketing.us/advertising-passes-1-trillion-but-two-forecasts-cannot-agree-on-the-number/ Research Marketingen2026-10-09T14:26:49+00:00Advertising Passes $1 Trillion — But Two Forecasts Cannot Agree on the Number https://researchmarketing.us/omnicom-swallows-ipg-and-retires-ddb-inside-the-largest-agency-merger-in-history/ Research Marketingen2026-10-09T14:26:45+00:00Omnicom Swallows IPG and Retires DDB: Inside the Largest Agency Merger in History https://researchmarketing.us/nwsl-bets-its-marketing-on-the-world-cup-spotlight/ Research Marketingen2026-10-09T14:26:41+00:00NWSL Bets Its Marketing on the World Cup Spotlight https://researchmarketing.us/google-will-now-tell-viewers-when-an-ad-was-made-with-ai/ Research Marketingen2026-10-09T14:26:39+00:00Google Will Now Tell Viewers When an Ad Was Made With AI https://researchmarketing.us/the-average-engagement-rate-is-misleading-brands-data-shows/ Research Marketingen2026-10-09T14:26:37+00:00The Average Engagement Rate Is Misleading Brands, Data Shows https://researchmarketing.us/connected-tv-takes-the-growth-crown-as-buyers-move-budgets-out-of-linear/ Research Marketingen2026-10-09T14:26:35+00:00Connected TV Takes the Growth Crown as Buyers Move Budgets Out of Linear https://researchmarketing.us/mckinsey-finds-a-flat-split-us-consumer-in-early-2026/ Research Marketingen2026-10-09T14:26:33+00:00McKinsey Finds a Flat, Split US Consumer in Early 2026 https://researchmarketing.us/icsc-half-of-holiday-shoppers-expect-debt-to-shape-their-spending/ Research Marketingen2026-10-09T14:26:29+00:00ICSC: Half of Holiday Shoppers Expect Debt to Shape Their Spending https://researchmarketing.us/shoppers-trust-ai-to-advise-them-just-not-to-buy-for-them/ Research Marketingen2026-10-09T14:26:25+00:00Shoppers Trust AI to Advise Them — Just Not to Buy for Them https://researchmarketing.us/tiktok-shop-is-becoming-a-storefront-not-just-a-feed/ Research Marketingen2026-10-09T14:26:22+00:00TikTok Shop Is Becoming a Storefront, Not Just a Feed https://researchmarketing.us/pwc-holiday-shoppers-feel-squeezed-but-keep-spending-on-gifts/ Research Marketingen2026-10-09T14:26:21+00:00PwC: Holiday Shoppers Feel Squeezed but Keep Spending on Gifts https://researchmarketing.us/warc-the-old-media-planning-model-is-breaking-apart/ Research Marketingen2026-10-09T14:26:17+00:00WARC: The Old Media Planning Model Is Breaking Apart https://researchmarketing.us/retail-medias-71-billion-year-runs-through-two-checkouts-amazon-and-walmart/ Research Marketingen2026-10-09T14:26:17+00:00Retail Media’s $71 Billion Year Runs Through Two Checkouts: Amazon and Walmart https://researchmarketing.us/the-upfront-grows-up-london-streaming-and-the-new-tv-sales-pitch/ Research Marketingen2026-10-09T14:26:13+00:00The Upfront Grows Up: London, Streaming and the New TV Sales Pitch https://researchmarketing.us/meta-turns-static-photos-into-video-ads-as-advantage-creative-goes-wide/ Research Marketingen2026-10-09T14:26:12+00:00Meta Turns Static Photos Into Video Ads as Advantage+ Creative Goes Wide https://researchmarketing.us/radio-and-publishing-slip-again-in-a-record-ad-year/ Research Marketingen2026-10-09T14:26:09+00:00Radio and Publishing Slip Again in a Record Ad Year https://researchmarketing.us/google-ads-gives-ai-max-a-dashboard-new-columns-expose-the-targeting-behind-the-automation/ Research Marketingen2026-10-09T14:26:07+00:00Google Ads Gives AI Max a Dashboard: New Columns Expose the Targeting Behind the Automation https://researchmarketing.us/connected-tv-2026-three-giants-dozens-of-minnows/ Research Marketingen2026-10-09T14:26:05+00:00Connected TV 2026: Three Giants, Dozens of Minnows https://researchmarketing.us/disney-says-ad-free-still-means-ad-free-on-disney/ Research Marketingen2026-10-09T14:26:00+00:00Disney Says Ad-Free Still Means Ad-Free on Disney+ https://researchmarketing.us/askinasi-to-lead-ad-sales-as-skydance-wbd-reshapes-its-commercial-team/ Research Marketingen2026-10-09T14:25:56+00:00Askinasi to Lead Ad Sales as Skydance-WBD Reshapes Its Commercial Team https://researchmarketing.us/social-takes-394-6-billion-as-the-worlds-fastest-growing-ad-channel/ Research Marketingen2026-10-09T14:25:52+00:00Social Takes $394.6 Billion as the World’s Fastest-Growing Ad Channel https://researchmarketing.us/influencer-budgets-flip-amplification-now-outspends-creator-fees/ Research Marketingen2026-10-09T14:25:49+00:00Influencer Budgets Flip: Amplification Now Outspends Creator Fees https://researchmarketing.us/streaming-services-quietly-raise-ad-loads-18-in-eight-months/ Research Marketingen2026-10-09T14:25:45+00:00Streaming Services Quietly Raise Ad Loads 18% in Eight Months https://researchmarketing.us/4000-brands-have-now-advertised-on-disney-across-emea/ Research Marketingen2026-10-09T14:25:41+00:004,000 Brands Have Now Advertised on Disney+ Across EMEA https://researchmarketing.us/a-cannabis-drink-sells-a-feeling-it-cannot-name/ Research Marketingen2026-10-09T14:25:37+00:00A Cannabis Drink Sells a Feeling It Cannot Name https://researchmarketing.us/tyler-turnbull-crosses-from-mccann-to-lead-wpp-creative/ Research Marketingen2026-10-09T14:25:33+00:00Tyler Turnbull Crosses From McCann to Lead WPP Creative https://researchmarketing.us/ai-is-everywhere-in-marketing-except-often-in-the-business-model/ Research Marketingen2026-10-09T14:25:29+00:00AI Is Everywhere in Marketing — Except, Often, in the Business Model https://researchmarketing.us/womens-sport-becomes-a-mainstream-sponsorship-bet/ Research Marketingen2026-10-09T14:25:25+00:00Women’s Sport Becomes a Mainstream Sponsorship Bet https://researchmarketing.us/retail-media-is-growing-faster-than-retail-itself/ Research Marketingen2026-10-09T14:25:20+00:00Retail Media Is Growing Faster Than Retail Itself https://researchmarketing.us/creator-marketing-moves-to-the-centre-of-the-media-plan/ Research Marketingen2026-10-09T14:25:15+00:00Creator Marketing Moves to the Centre of the Media Plan https://researchmarketing.us/agencies-push-performance-pay-but-brands-are-stalling-the-shift/ Research Marketingen2026-10-09T14:25:11+00:00Agencies Push Performance Pay, but Brands Are Stalling the Shift https://researchmarketing.us/global-ad-spend-to-grow-11-9-to-1-34-trillion-in-2026-warc-forecasts/ Research Marketingen2026-10-09T14:25:07+00:00Global Ad Spend to Grow 11.9% to $1.34 Trillion in 2026, WARC Forecasts