High Demand For Patient Engagement Solutions In The Post Pandemic Era

Additionally , due to the growing patient volumes, the demand for EMR and EHR platforms to manage complex patient data has increased. Many countries have also been hit by the second wave of COVID-19, resulting in complete lockdowns. Restrictions related to social distancing have led to a slight increase in the use of patient engagement solutions. 

The law expands cover treatment and services for those affected by COVID-19. The CARES Act also increases flexibility for Medicare to cover telehealth services; authorizes Medicare certification for home health services by physician assistants, nurse practitioners, and certified nurse specialists; and increases Medicare payments for COVID-19-related hospital stays and durable medical equipment. 

Payers have made substantial investments in infrastructure and proprietary systems in the past. Moving or integrating these systems with patient engagement solutions will pose various challenges to these organizations in terms of cost. It will also require changes to their current systems that are optimized to handle only their current requirements. 

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Also, the move to cloud-based patient engagement solutions would involve changing the current IT architecture, especially in hospitals that already serve as hubs connecting multiple physicians, labs, and pharmacists. Hence, finding the resources to achieve large-scale interoperability and interconnectivity could hamper the transition to cloud-based patient engagement solutions for such healthcare institutions. 

Healthcare IT systems have high-priced software solutions.The maintenance and software update costs of these systems may be more than the software price. Support and maintenance services along with software upgrades , represent a recurring expenditure, which amounts to almost 30% of the total cost of ownership.  

The lack of internal skilled  IT professionals  in the healthcare industry necessitates training for end users to increase the efficiency and results of various healthcare IT solutions, thereby adding to the cost of ownership of the systems. Evaluating information systems in healthcare can also be challenging as the organizational impact benefits of IT systems in healthcare are often intangible.  

Technological advancements play a key role in reforming the country’s healthcare management sector. China is currently facing challenges such as underfunded rural health centers, overburdened city hospitals, and a nationwide shortage of doctors. 

Several factors, such as adopting  government initiatives that  support the adoption of HCIT solutions, rising government expenditure on healthcare facilities, and the presence of skilled IT experts in emerging Asian countries, such as China and India, are expected to support the growth of the patient engagement solutions market in the APAC region.  

Government regulations supporting the healthcare system, the need to reduce healthcare costs for better accessibility, the rising prevalence of chronic diseases, and the majority of key market players operating in the region are the key factors driving the growth of the market in North America. 

Key Market Players

Some of the key players are IBM (US), McKesson Corporation (US), Allscripts (US), Cerner Corporation (US), Epic Systems Corporation (US), Orion Health (New Zealand), GetWellNetwork (US), athenahealth (US), Oneview Healthcare (Ireland), MEDITECH (US), IQVIA (US), Get Real Health (US), Cognizant (US), Symphony Care (US), Harris Healthcare (US), Kareo (US), CureMD Healthcare (US), eClinicalWorks (US), and Lincor Solutions (US), AdvancedMD (US), WellStack(US), IQVIA (US), Vivify Health (US), Medhost (US), Validic (US) MEDISYSINC (US), and  Patient point LLC (US). These players are increasingly focusing on new product launches and partnerships to expand their product offerings in the patient engagement solutions market.