What Early Voting Teaches Marketers About Mobilising an Audience
Early voting is running ahead of 2022, with Texas, North Carolina and Georgia all reporting surges, and the mobilisation lessons are about easy action, real deadlines and capacity.
Early voting is running ahead of 2022, with Texas, North Carolina and Georgia all reporting surges, and the mobilisation lessons are about easy action, real deadlines and capacity.
Marketing automation used to mean rules: if a lead score crosses a threshold, send an email. In 2026 the major platforms are replacing those…
Global advertising spend will pass $1 trillion in 2026. Beyond that headline, the industry’s two most-watched forecasts cannot agree on much — and the…
The largest agency merger in advertising history is no longer a plan. Omnicom completed its acquisition of Interpublic Group on November 26, 2025, in…
Google is adding a label to the ads its AI helps create. In a July announcement, the company said a new “How this ad…
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Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Polls and prediction markets agree on the House and differ on the Senate, a split that matters for anyone buying attention in the final eight days.
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
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