Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
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Advertising
A Cannabis Drink Sells a Feeling It Cannot Name
A cannabis drinks brand has built a social campaign around a deliberate constraint: it cannot say what it is selling. The work for Cann,…
Marketing
Retail Media Is Growing Faster Than Retail Itself
Retail media — advertising sold by retailers around their own stores, websites and shopper data — is growing markedly faster than the retail businesses…
Marketing
Creator Marketing Moves to the Centre of the Media Plan
Creator marketing has completed its move from experimental line item to core media channel. Brands in the United States and United Kingdom now spend…
Marketing
Agencies Push Performance Pay, but Brands Are Stalling the Shift
The advertising industry’s long-discussed shift from paying agencies for people’s time to paying for results is stalling at exactly the moment many predicted it…
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Marketing
Zayo Creates Its First-Ever Chief Communications and Marketing Role, Names Verizon Veteran Mariana Agathoklis Schlock
Zayo has appointed Mariana Agathoklis Schlock as its first-ever executive vice president and chief communications and marketing officer, a newly created role.
Advertising
Advertisers Are Spending More to Find New Audiences, and Mostly Finding the Same Ones
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
Media
Clear Channel Outdoor Wins Final Regulatory Clearance as Mubadala Takeover Nears October 14 Close
Clear Channel Outdoor has received the final regulatory clearance it needs for its acquisition by Mubadala Capital, with the out-of-home advertising deal expected to close on or about October 14.
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
commercetools Names Katy Hiller as CMO as Agentic Commerce Accelerates
Katy Hiller joins commercetools as chief marketing officer, bringing 20-plus years of B2B technology marketing experience from Unily and Sonatype.
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Technology
Global PC Shipments Fell by a Fifth Last Quarter as Memory Prices Surged
The personal computer market has run into a sharp reversal. Worldwide shipments of desktops and notebooks fell about 21% year over year in the…
