Business
The Outstanding Ballot as Abandoned Cart: A Mobilisation Lesson
With 27.9 million mail ballots still not returned, the final days of the 2026 midterms are a lesson in converting interest into completed action.
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Technology
The Channels Marketers Cannot Measure Are the Ones They Are Starving
Marketers are systematically starving the channels they cannot measure, and new research suggests the bias is now large enough to distort entire budgets. A…
Technology
Three in Four Marketers Say Their Measurement Is Broken. The IAB Puts a Price on Fixing It.
The systems marketers use to prove their budgets work are failing, and the bill for fixing them is enormous. The IAB’s State of Data…
Technology
AI Agents Move Into the Marketing Stack: Breeze, Agentforce and the End of the Blank Field
Marketing automation used to mean rules: if a lead score crosses a threshold, send an email. In 2026 the major platforms are replacing those…
Business
Creator Marketing Is a $44 Billion Line Item Now, and Performance Pay Runs Half of It
Creator marketing has finished its probationary period. The Interactive Advertising Bureau puts U.S. creator economy advertising spend at $43.9 billion in 2026, up from…
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Across the Network
Marketing
Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing
Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
Advertising
AI Labs Set Q3 Lobbying Record at Nearly $6 Million as Regulation Fight Heats Up
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Media
Game 5 Is a Marketer’s Test Too: A Series That Refuses to End
Tampa Bay's Game 4 win created an extra night of appointment viewing and advertising inventory, a reminder that live sport renews its audience through drama, not just star names.
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
When AI Researchers Quit in Public, the Brand Damage Outlasts the Headline
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
Business
Virginia Doubled Its Early Vote: A Case Study in Audience Mobilisation
Virginia early votes are almost double the number at the same point in the last midterm, offering a clear lesson in mobilisation mechanics, friction and deadline design.
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
