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The world's largest technology companies are preparing to spend more than 1.3 trillion dollars on artificial intelligence infrastructure in 2027, a figure that now outruns the cash those companies generate.
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
U.S. advertising spending is now expected to grow faster this year than buyers predicted in January, according to an updated industry outlook released this…
Marketers are systematically starving the channels they cannot measure, and new research suggests the bias is now large enough to distort entire budgets. A…
The systems marketers use to prove their budgets work are failing, and the bill for fixing them is enormous. The IAB’s State of Data…
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Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Milwaukee's championship parade, with around 400,000 fans expected and free festival grounds, is a case study in how a small brand stages a big moment.
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
As of October 29, 38.9 million ballots have been cast, but 29.5 million mail ballots sent or requested have not yet returned, the abandoned cart of this election.
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
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