Technology
Sony Pictures Picks PubMatic as Preferred Programmatic Partner for Live TV on PS5
Sony Pictures Entertainment has selected PubMatic as its preferred programmatic advertising partner for the Live TV on PS5 service.
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Marketing
Agencies Push Performance Pay, but Brands Are Stalling the Shift
The advertising industry’s long-discussed shift from paying agencies for people’s time to paying for results is stalling at exactly the moment many predicted it…
Marketing
Global Ad Spend to Grow 11.9% to $1.34 Trillion in 2026, WARC Forecasts
Global advertising spending is on course to grow 11.9 percent in 2026 to about $1.34 trillion, according to the latest WARC Media forecast published…
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Marketing
Boston Beer Names Samsung’s Allison Stransky as Chief Marketing Officer
Allison Stransky joins The Boston Beer Company as CMO on 12 October, taking charge of marketing across Samuel Adams, Truly, Twisted Tea and more.
Advertising
Omnicom Named Effectiveness Company of the Year at 2026 IPA Awards
Omnicom took the top honour at the 2026 IPA Effectiveness Awards, collecting three Golds, two Silvers, three Bronzes, the Grand Prix and the President's Prize.
Media
Connected TV Now Delivers More Than Half of Europe’s Premium Video Ad Views
Connected TV has crossed a symbolic line in Europe. Streaming to the television set now accounts for 53% of all premium video advertising views…
Consumer Insights
Shoppers Want a Later Start to the Holidays, and a Smaller Bill
Consumers are pushing back against the ever-earlier start to holiday marketing, according to new seasonal research, even if their buying behaviour has not fully…
Digital
Ads Move Into the Conversation as Chat Platforms Open Their Doors to Brands
Advertising is quietly moving from the page into the conversation. New formats now being tested allow people to begin a conversation with a business-sponsored…
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Technology
Global PC Shipments Fell by a Fifth Last Quarter as Memory Prices Surged
The personal computer market has run into a sharp reversal. Worldwide shipments of desktops and notebooks fell about 21% year over year in the…
