Marketing
IAB Releases Cross-Channel Measurement Guide for Public Comment
The Interactive Advertising Bureau has released a new Cross-Channel Measurement Decision Guide for public comment, the latest step in its Project Eidos effort to…
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Media
The Upfront Grows Up: London, Streaming and the New TV Sales Pitch
The television upfront has gone global, year-round and unmistakably streaming-first. This week’s London presentations — with Amazon, Disney, Netflix and UK publishers courting advertisers…
Digital
Meta Turns Static Photos Into Video Ads as Advantage+ Creative Goes Wide
Meta used Advertising Week in New York to push its advertising platform further toward a simple proposition: give the system your products and your…
Media
Radio and Publishing Slip Again in a Record Ad Year
Two of the oldest lines in the media business are still shrinking. WARC Media’s latest global forecast, published this week, expects radio advertising investment…
Digital
Google Ads Gives AI Max a Dashboard: New Columns Expose the Targeting Behind the Automation
Google Ads has started rolling out a small reporting change that addresses one of the loudest complaints about AI Max for Search: advertisers could…
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Marketing
UK Marketing Budgets Hit Two-Year High as IPA Bellwether Shows Growth in Every Category
UK companies have revised their marketing budgets upwards at the strongest rate in more than two years, according to the Q3 2026 IPA Bellwether…
Advertising
Big Brands Are Spending a Smaller Slice of Revenue on Ads — and That Is the Plan
WARC Media finds the largest US advertisers now spend 5.5 per cent of revenue on ads, down from 6.1 per cent in 2019 — a two-speed market where only consumer goods are raising intensity.
Media
CoreWeave’s 25% Wipeout Is a Warning for Everyone Financing the AI Boom
Wall Street just sent the AI industry an invoice — and the total is sobering. CoreWeave’s shares collapsed 25 per cent this week as…
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
An AI Patched Your Browser This Week: What the Claude-Assisted Chrome Fix Means for Digital Teams
Buried in Google’s latest Chrome security update was a credit line the industry will be quoting for months: a high-severity browser flaw reported by…
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
