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Zayo has appointed Mariana Agathoklis Schlock as its first-ever executive vice president and chief communications and marketing officer, a newly created role.
The advertising industry’s long-discussed shift from paying agencies for people’s time to paying for results is stalling at exactly the moment many predicted it…
Global advertising spending is on course to grow 11.9 percent in 2026 to about $1.34 trillion, according to the latest WARC Media forecast published…
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Allison Stransky joins The Boston Beer Company as CMO on 12 October, taking charge of marketing across Samuel Adams, Truly, Twisted Tea and more.
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
TVision's State of Streaming 2026 finds ad attention ranging from 77% on one CTV app to just 25% on another — a threefold gap.
Consumers are pushing back against the ever-earlier start to holiday marketing, according to new seasonal research, even if their buying behaviour has not fully…
Advertising is quietly moving from the page into the conversation. New formats now being tested allow people to begin a conversation with a business-sponsored…
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
The personal computer market has run into a sharp reversal. Worldwide shipments of desktops and notebooks fell about 21% year over year in the…
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