Media
Trump Early Vote Was a Media Event First and a Ballot Second
President Donald Trump voted early in Florida on Saturday before a Georgia rally, a sequence designed for television that turns early voting itself into the campaign message.
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Consumer Insights
Shoppers Trust AI to Advise Them — Just Not to Buy for Them
Nearly three in ten US shoppers say they would trust an artificial intelligence agent more than themselves to make holiday purchases — but only…
Digital
TikTok Shop Is Becoming a Storefront, Not Just a Feed
TikTok Shop has quietly become one of the largest storefronts in American e-commerce. U.S. sales reached $15.82 billion in 2025, up 108 percent year…
Consumer Insights
PwC: Holiday Shoppers Feel Squeezed but Keep Spending on Gifts
American consumers feel worse about the economy than they did a year ago — and are barely trimming their holiday gift budgets anyway. That…
Media
WARC: The Old Media Planning Model Is Breaking Apart
The established model of media planning is breaking apart, and nobody knows exactly what replaces it. That is the blunt premise of WARC’s Future…
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Marketing
Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing
Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
Advertising
Salesforce’s Gravity Pull: Why the Martech Stack Keeps Consolidating
Salesforce is expected to report third-quarter revenue of about $11.2 billion, up 10.2 percent from a year earlier, its thirteenth consecutive earnings beat. The…
Media
Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach
Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach On Oct 17, at about 1:30 p.m. ET, the…
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
AI Found the PHP Flaws in Hours. Your Website Might Still Be Exposed
The two most serious PHP vulnerabilities in over a decade were found with the help of artificial intelligence, and the same AI that found…
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
