Technology
Answer Engines Are the New Front Door, and Marketers Are Learning to Knock
The front door of the internet is changing shape. By 2025, about 60 percent of Google searches ended without a click, as AI Overviews…
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Advertising
Tyler Turnbull Crosses From McCann to Lead WPP Creative
WPP has appointed Tyler Turnbull, the global chief executive of McCann, to lead WPP Creative as its global CEO — one of the most…
Marketing
Global Ad Spend to Grow 11.9% to $1.34 Trillion in 2026, WARC Forecasts
Global advertising spending is on course to grow 11.9 percent in 2026 to about $1.34 trillion, according to the latest WARC Media forecast published…
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Across the Network
Marketing
AI Is Everywhere in Marketing — Except, Often, in the Business Model
Artificial intelligence is now embedded in almost every marketing department — but the 2026 evidence suggests a wide gap between running AI initiatives and…
Advertising
Social Takes $394.6 Billion as the World’s Fastest-Growing Ad Channel
Social media will take $394.6 billion in advertising spending in 2026, up 21.3 percent year on year — the fastest growth of any major…
Media
WARC: The Old Media Planning Model Is Breaking Apart
The established model of media planning is breaking apart, and nobody knows exactly what replaces it. That is the blunt premise of WARC’s Future…
Consumer Insights
NWSL Bets Its Marketing on the World Cup Spotlight
The National Women’s Soccer League is treating the 2026 men’s World Cup as a once-in-a-generation marketing window — and has hired accordingly. The league…
Digital
Google Will Now Tell Viewers When an Ad Was Made With AI
Google is adding a label to the ads its AI helps create. In a July announcement, the company said a new “How this ad…
Business
HubSpot and Salesforce Are Selling the Same Thing: A CRM That Updates Itself
The two largest names in customer relationship management spent the fall selling the same idea from opposite directions: the CRM should stop waiting for…
Technology
AI Agents Move Into the Marketing Stack: Breeze, Agentforce and the End of the Blank Field
Marketing automation used to mean rules: if a lead score crosses a threshold, send an email. In 2026 the major platforms are replacing those…
