Business
The 29.5 Million in the Middle: Early Voting as a Mobilisation Lesson
As of October 29, 38.9 million ballots have been cast, but 29.5 million mail ballots sent or requested have not yet returned, the abandoned cart of this election.
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Technology
Three in Four Marketers Say Their Measurement Is Broken. The IAB Puts a Price on Fixing It.
The systems marketers use to prove their budgets work are failing, and the bill for fixing them is enormous. The IAB’s State of Data…
Technology
AI Agents Move Into the Marketing Stack: Breeze, Agentforce and the End of the Blank Field
Marketing automation used to mean rules: if a lead score crosses a threshold, send an email. In 2026 the major platforms are replacing those…
Business
Selling Ads Is Now Growing Faster Than Selling Goods at America’s Biggest Retailers
At America’s biggest retailers, the fastest-growing business is no longer selling products. It is selling advertising. In the most recent quarter covered by trade…
Business
Advertising Passes $1 Trillion — But Two Forecasts Cannot Agree on the Number
Global advertising spend will pass $1 trillion in 2026. Beyond that headline, the industry’s two most-watched forecasts cannot agree on much — and the…
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Across the Network
Marketing
Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing
Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
Advertising
AI Labs Set Q3 Lobbying Record at Nearly $6 Million as Regulation Fight Heats Up
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Media
27 Million Votes Already Cast: What Early Voting Means for Marketers
Nearly 27 million Americans had voted by October 25, shrinking the persuadable audience for final week campaigns and rewarding marketers who target the not yet voted.
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
When AI Researchers Quit in Public, the Brand Damage Outlasts the Headline
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
Business
What a 37 Percent Ticket Plunge Tells Marketers About Demand
World Series get-in prices in St. Petersburg fell from 851 dollars to 536 dollars in three days, a live lesson in how fast demand reprices when the story change
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
