Business
Virginia Doubled Its Early Vote: A Case Study in Audience Mobilisation
Virginia early votes are almost double the number at the same point in the last midterm, offering a clear lesson in mobilisation mechanics, friction and deadline design.
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Business
Omnicom Swallows IPG and Retires DDB: Inside the Largest Agency Merger in History
The largest agency merger in advertising history is no longer a plan. Omnicom completed its acquisition of Interpublic Group on November 26, 2025, in…
Digital
Google Will Now Tell Viewers When an Ad Was Made With AI
Google is adding a label to the ads its AI helps create. In a July announcement, the company said a new “How this ad…
Digital
Connected TV Takes the Growth Crown as Buyers Move Budgets Out of Linear
Connected TV is the growth line in the 2026 media plan, and this year the forecasts and the buyers agree. The Interactive Advertising Bureau’s…
Consumer Insights
ICSC: Half of Holiday Shoppers Expect Debt to Shape Their Spending
Holiday tradition is beating financial anxiety in the American consumer’s budget — but only just, and often on borrowed money. The International Council of…
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Marketing
Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing
Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
Advertising
AI Labs Set Q3 Lobbying Record at Nearly $6 Million as Regulation Fight Heats Up
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Media
Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach
Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach On Oct 17, at about 1:30 p.m. ET, the…
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
When AI Researchers Quit in Public, the Brand Damage Outlasts the Headline
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
