Media
A Week of Data, Elections and Rates: How Markets Read the Fed Calendar
Jobs data, inflation data and midterm results make this week decisive for the Federal Reserve December decision, with markets pricing a rise at roughly three in four.
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Digital
Ads Move Into the Conversation as Chat Platforms Open Their Doors to Brands
Advertising is quietly moving from the page into the conversation. New formats now being tested allow people to begin a conversation with a business-sponsored…
Media
Connected TV Now Delivers More Than Half of Europe’s Premium Video Ad Views
Connected TV has crossed a symbolic line in Europe. Streaming to the television set now accounts for 53% of all premium video advertising views…
Advertising
Advertisers Are Spending More to Find New Audiences, and Mostly Finding the Same Ones
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
Marketing
U.S. Ad Spending Is Now Expected to Grow 12.3% This Year, and Buyers Want New Customers
U.S. advertising spending is now expected to grow faster this year than buyers predicted in January, according to an updated industry outlook released this…
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Across the Network
Marketing
Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing
Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
Advertising
AI Labs Set Q3 Lobbying Record at Nearly $6 Million as Regulation Fight Heats Up
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Media
Counting 750,000: What the Parade Crowd Estimate Can and Cannot Prove
Milwaukee police estimated more than 750,000 fans at the Brewers parade, possibly a Wisconsin record, but crowd estimates of that size are approximate and the methods behind them matter.
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
When AI Researchers Quit in Public, the Brand Damage Outlasts the Headline
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
Business
The Outstanding Ballot as Abandoned Cart: A Mobilisation Lesson
With 27.9 million mail ballots still not returned, the final days of the 2026 midterms are a lesson in converting interest into completed action.
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
