Advertising
Salesforce’s Gravity Pull: Why the Martech Stack Keeps Consolidating
Salesforce is expected to report third-quarter revenue of about $11.2 billion, up 10.2 percent from a year earlier, its thirteenth consecutive earnings beat. The…
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WARC: The Old Media Planning Model Is Breaking Apart
The established model of media planning is breaking apart, and nobody knows exactly what replaces it. That is the blunt premise of WARC’s Future…
Digital
Retail Media’s $71 Billion Year Runs Through Two Checkouts: Amazon and Walmart
Retail media is having its biggest year yet, and almost all of the growth belongs to two companies. U.S. advertisers spent $60.32 billion on…
Media
The Upfront Grows Up: London, Streaming and the New TV Sales Pitch
The television upfront has gone global, year-round and unmistakably streaming-first. This week’s London presentations — with Amazon, Disney, Netflix and UK publishers courting advertisers…
Digital
Meta Turns Static Photos Into Video Ads as Advantage+ Creative Goes Wide
Meta used Advertising Week in New York to push its advertising platform further toward a simple proposition: give the system your products and your…
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Marketing
UK Marketing Budgets Hit Two-Year High as IPA Bellwether Shows Growth in Every Category
UK companies have revised their marketing budgets upwards at the strongest rate in more than two years, according to the Q3 2026 IPA Bellwether…
Advertising
Big Brands Are Spending a Smaller Slice of Revenue on Ads — and That Is the Plan
WARC Media finds the largest US advertisers now spend 5.5 per cent of revenue on ads, down from 6.1 per cent in 2019 — a two-speed market where only consumer goods are raising intensity.
Media
Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach
Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach On Oct 17, at about 1:30 p.m. ET, the…
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
Your Email, Your Phone, Your Prompts: How ChatGPT Ads Actually Target You
404 Media's tests show ChatGPT advertisers can target users by uploaded email and phone lists or by prompt content — and switching off personalisation does not fully stop it.
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
