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Publicis Groupe has confirmed its full-year guidance after third-quarter organic net revenue growth of 5% topped expectations, driven by rising client demand for AI-powered…
Creator marketing has completed its move from experimental line item to core media channel. Brands in the United States and United Kingdom now spend…
The advertising industry’s long-discussed shift from paying agencies for people’s time to paying for results is stalling at exactly the moment many predicted it…
Global advertising spending is on course to grow 11.9 percent in 2026 to about $1.34 trillion, according to the latest WARC Media forecast published…
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Allison Stransky joins The Boston Beer Company as CMO on 12 October, taking charge of marketing across Samuel Adams, Truly, Twisted Tea and more.
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
TVision's State of Streaming 2026 finds ad attention ranging from 77% on one CTV app to just 25% on another — a threefold gap.
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Katy Hiller joins commercetools as chief marketing officer, bringing 20-plus years of B2B technology marketing experience from Unily and Sonatype.
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
The personal computer market has run into a sharp reversal. Worldwide shipments of desktops and notebooks fell about 21% year over year in the…
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