Media
How Rate Expectations Move Headlines Before the Fed Moves
Event contract pricing put a December Fed increase at about 72 percent on Tuesday, and that number, not the Fed statement, drove much of the market coverage.
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Marketing
Boston Beer Names Samsung’s Allison Stransky as Chief Marketing Officer
Allison Stransky joins The Boston Beer Company as CMO on 12 October, taking charge of marketing across Samuel Adams, Truly, Twisted Tea and more.
Business
A Booked Trip Is Becoming a Shopping Trip for Brands Far Beyond Travel
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Digital
Ads Move Into the Conversation as Chat Platforms Open Their Doors to Brands
Advertising is quietly moving from the page into the conversation. New formats now being tested allow people to begin a conversation with a business-sponsored…
Media
Connected TV Now Delivers More Than Half of Europe’s Premium Video Ad Views
Connected TV has crossed a symbolic line in Europe. Streaming to the television set now accounts for 53% of all premium video advertising views…
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Across the Network
Marketing
Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing
Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
Advertising
AI Labs Set Q3 Lobbying Record at Nearly $6 Million as Regulation Fight Heats Up
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Media
Three Storylines, One Weekend: How the Midterm Endgame Is Reaching Voters
As the campaign enters its final weekend, three storylines are competing for voters' attention, and the way media outlets choose between them will shape what the public remembers about this election.
Consumer Insights
Circana: Holiday Shoppers Turn Selective, Average Spend at $779
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Digital
When AI Researchers Quit in Public, the Brand Damage Outlasts the Headline
Google DeepMind resignations over military AI contracts show why talent is a trust signal for AI brands: when builders quit in public, responsible AI claims start to read as marketing copy.
Business
The Outstanding Ballot Problem: Why 27.9 Million Unreturned Ballots Are the Real Campaign
Tens of millions of mail ballots sent or requested have not yet been returned, making ballot chasing, not persuasion alone, the decisive task of the final weekend.
Technology
Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
