The Weekend Box Office Tells Marketers the Audience Has Moved
Godzilla Minus Zero and Ramayana owned the same weekend from opposite sides of the world, and the lesson for marketers is that the audience for a subtitled film is now the mainstream.
Godzilla Minus Zero and Ramayana owned the same weekend from opposite sides of the world, and the lesson for marketers is that the audience for a subtitled film is now the mainstream.
WARC Media finds the largest US advertisers now spend 5.5 per cent of revenue on ads, down from 6.1 per cent in 2019 — a two-speed market where only consumer goods are raising intensity.
Buried in Google’s latest Chrome security update was a credit line the industry will be quoting for months: a high-severity browser flaw reported by…
Wall Street just sent the AI industry an invoice — and the total is sobering. CoreWeave’s shares collapsed 25 per cent this week as…
Netflix has appointed former Disney executive Peter Rice as its new chief content officer, replacing Bela Bajaria, who is leaving the streaming company after…
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Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…
America's leading AI laboratories spent a record of nearly 6 million dollars on federal lobbying in the third quarter, according to an analysis by The
Artificial intelligence industry political committees invested heavily in the 2026 midterms to shape Congress on AI policy, with mixed electoral outcomes.
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
Goldman Sachs argues technology giants may pull data centre spending forward into 2027, rushing to build under current rules before new policies take effect.
Tens of millions of mail ballots sent or requested have not yet been returned, making ballot chasing, not persuasion alone, the decisive task of the final weekend.
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
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