Technology
Global PC Shipments Fell by a Fifth Last Quarter as Memory Prices Surged
The personal computer market has run into a sharp reversal. Worldwide shipments of desktops and notebooks fell about 21% year over year in the…
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Marketing
U.S. Ad Spending Is Now Expected to Grow 12.3% This Year, and Buyers Want New Customers
U.S. advertising spending is now expected to grow faster this year than buyers predicted in January, according to an updated industry outlook released this…
Advertising
Advertisers Are Spending More to Find New Audiences, and Mostly Finding the Same Ones
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
Media
WARC: The Old Media Planning Model Is Breaking Apart
The established model of media planning is breaking apart, and nobody knows exactly what replaces it. That is the blunt premise of WARC’s Future…
Consumer Insights
NWSL Bets Its Marketing on the World Cup Spotlight
The National Women’s Soccer League is treating the 2026 men’s World Cup as a once-in-a-generation marketing window — and has hired accordingly. The league…
Digital
Google Will Now Tell Viewers When an Ad Was Made With AI
Google is adding a label to the ads its AI helps create. In a July announcement, the company said a new “How this ad…
Business
HubSpot and Salesforce Are Selling the Same Thing: A CRM That Updates Itself
The two largest names in customer relationship management spent the fall selling the same idea from opposite directions: the CRM should stop waiting for…
Technology
Answer Engines Are the New Front Door, and Marketers Are Learning to Knock
The front door of the internet is changing shape. By 2025, about 60 percent of Google searches ended without a click, as AI Overviews…
