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404 Media's tests show ChatGPT advertisers can target users by uploaded email and phone lists or by prompt content — and switching off personalisation does not fully stop it.
Google Ads has started rolling out a small reporting change that addresses one of the loudest complaints about AI Max for Search: advertisers could…
Connected TV advertising in 2026 is a market of giants and fragments. Industry estimates for the year suggest only three companies will capture more…
Disney has no current plan to run traditional commercials inside the ad-free tiers of Disney+, according to sources who spoke to The Desk this…
The advertising leadership of the combined Paramount Skydance and Warner Bros. Discovery operation is taking shape, with Jay Askinasi set to lead ad sales…
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UK companies have revised their marketing budgets upwards at the strongest rate in more than two years, according to the Q3 2026 IPA Bellwether…
Advertisers are raising budgets in pursuit of new customers, but a new industry study suggests most of the money is landing in front of…
Netflix has begun its biggest round of layoffs in four years, telling staff on Wednesday that roughly 1,000 positions — about six per cent…
Circana's 2026 U.S. Holiday Purchase Intentions Study finds shoppers spending selectively — averaging $779, down from $796 last year.
TikTok has opened its 400,000-app advertising network to US advertisers, pairing the move with AI shopping tools ahead of the holiday season.
Booking a holiday has always triggered a second wave of spending, on clothes, electronics, entertainment and insurance. This week, one of the world’s largest…
Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…
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