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Amazon Prime Day: How Amazon Transformed the Online Retail Market
Since the inaugural event in July 2015 as a celebration of Amazon’s 20th anniversary, Amazon…
Dietary Habits in the UK vs. US
When asked about our own eating habits, a lot of us like to think that we are healthy eaters.…
Marketing to Generation Alpha: What BPC marketers need to know
Generation Alpha is a digital-first generation poised to have the greatest spending power in…
Truths About Summer Travel | Mintel
With the summer season comes an influx in travel, and in recent years we have seen a clash of…
Consumers look for claims beyond cleansing in Asia-Pacific soap, bath and…
The Asia-Pacific (APAC) soap, bath, and shower (SBS) market is positively recovering from the…
Eco-friendly packaging and messaging transparency in food and drink
In the first part of this article on WhatPackaging? magazine, we noted that Indian consumers…
Christmas Shopping Trends in the UK
Christmas Food Spending Habits
Grocery Budget Retailers See Big Spending Boosts
In the…
3 ways auto brands can resonate with consumers in challenging times
The automotive industry is in a state of flux, challenged by both internal and external…
From followership to friendship: strategies for creating connection on…
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence…
Gen Z in APAC: What marketers get right (and wrong), and how to catch their…
Zoomers, or Gen Zers as the world knows them, are the dynamic cohort born between 1997 and 2012 who will…