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Press Releases
How the CPG Sector is Confronting Health Concerns
For leaders in the CPG sector, a big question in health today is this: why is the nation getting less and…
How Brands Can Win With the Next Nutrient
For years, protein has dominated the nutrition spotlight for years, appearing on everything from…
Emotional Branding in CPG: Why It Works and How to Do It Right
In today’s dynamic and digitally driven retail environment, connecting with consumers on a rational level…
Unilever Acquires Dr. Squatch for $1.5B: Brand Strategy Analysis
The announcement of Unilever’s $1.5B acquisition of Dr. Squatch from Summit Partners has sparked…
Health-Conscious Consumer Trends Drive CPG Market Innovation
Consumers worldwide are increasingly taking greater control over their health, marking a significant…
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop?
Gen Z, comprising individuals born…
Pepsico’s Poppi Acquisition: Non-organic Growth in CPG
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise…
The Rise of the CPG Subscription Economy: How Brands Can Adapt
Subscription-based business models are experiencing significant growth in the consumer packaged goods…
Scenario Planning for the Future: 3 Key Examples in Sustainable Supply…
In times of heightened uncertainty, scenario planning helps businesses explore the vast complexity of the…
Why the Mintel–Black Swan Data Partnership Is a Game-Changer for Innovation
We live in a business climate defined by volatility and rapid change. Markets shift faster, geopolitical…