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How Brands Can Win With the Next Nutrient
For years, protein has dominated the nutrition spotlight for years, appearing on everything from…
Emotional Branding in CPG: Why It Works and How to Do It Right
In today’s dynamic and digitally driven retail environment, connecting with consumers on a rational level…
Unilever Acquires Dr. Squatch for $1.5B: Brand Strategy Analysis
The announcement of Unilever’s $1.5B acquisition of Dr. Squatch from Summit Partners has sparked…
Health-Conscious Consumer Trends Drive CPG Market Innovation
Consumers worldwide are increasingly taking greater control over their health, marking a significant…
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop?
Gen Z, comprising individuals born…
Pepsico’s Poppi Acquisition: Non-organic Growth in CPG
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise…
The Rise of the CPG Subscription Economy: How Brands Can Adapt
Subscription-based business models are experiencing significant growth in the consumer packaged goods…
Scenario Planning for the Future: 3 Key Examples in Sustainable Supply…
In times of heightened uncertainty, scenario planning helps businesses explore the vast complexity of the…
Why the Mintel–Black Swan Data Partnership Is a Game-Changer for Innovation
We live in a business climate defined by volatility and rapid change. Markets shift faster, geopolitical…
Strategies to Help Brands Diversify
A range of challenges loom for the future of alcohol. Alcoholic drinks are going out of fashion with…