Browsing Category
Press Releases
Health-Conscious Consumer Trends Drive CPG Market Innovation
Consumers worldwide are increasingly taking greater control over their health, marking a significant…
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop?
Gen Z, comprising individuals born…
Pepsico’s Poppi Acquisition: Non-organic Growth in CPG
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise…
The Rise of the CPG Subscription Economy: How Brands Can Adapt
Subscription-based business models are experiencing significant growth in the consumer packaged goods…
Scenario Planning for the Future: 3 Key Examples in Sustainable Supply…
In times of heightened uncertainty, scenario planning helps businesses explore the vast complexity of the…
Why the Mintel–Black Swan Data Partnership Is a Game-Changer for Innovation
We live in a business climate defined by volatility and rapid change. Markets shift faster, geopolitical…
Strategies to Help Brands Diversify
A range of challenges loom for the future of alcohol. Alcoholic drinks are going out of fashion with…
From Steaks to Shakes: Understanding the US Protein Market
Protein consumption in the US has reached new heights, driven by its strong associations with health,…
Building Loyalty That Connects: Strategic Priorities for Brands
Discover how economic uncertainty is reshaping consumer behavior and why loyalty program strategies are…
The Power of Proactive Health Check
Tracking brand health isn’t just a strategy- it’s a necessity. Like all other forms of health, it…