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Press Releases
From Steaks to Shakes: Understanding the US Protein Market
Protein consumption in the US has reached new heights, driven by its strong associations with health,…
Building Loyalty That Connects: Strategic Priorities for Brands
Discover how economic uncertainty is reshaping consumer behavior and why loyalty program strategies are…
The Power of Proactive Health Check
Tracking brand health isn’t just a strategy- it’s a necessity. Like all other forms of health, it…
From Green Claims to Eco-Specific
Uncover the evolving landscape of sustainability in advertising. This Marketing Intelligence analysis…
How Retail Loyalty Programmes Deliver Value During Inflation
Inflation is forcing consumers and businesses alike to rethink their priorities. For shoppers, this often…
How US Businesses Must Think Beyond Survival
In an interconnected economy, tariffs don’t just shift trade – they have the potential to rewrite the…
Beyond SPF 50+: What’s Next for Sunscreen Innovation in India
The suncare category in India is heating up—not just under the country’s tropical sun, but in courtrooms…
Navigating Tariff Disruption: Uncertainty Fuels Innovation
Tariff disruption is fertile ground for innovation
Last week, we had Liberation Day, ushering in a…
Personalisation Trends are Redefining the BPC Industry
Imagine a cleanser designed specifically for your skin type, a shampoo tailored to your hair’s individual…
Can Brands Absorb the Shock?
The markets have spoken and they’re not happy. We’ve just seen the biggest global drop since COVID. A…