Media

Media industry news from Research Marketing: platforms, publishers and the changing news business.

A Parade as a Brand Moment: What Marketers Should Learn From Milwaukee

Milwaukee's championship parade, with around 400,000 fans expected and free festival grounds, is a case study in how a small brand stages a big moment.

Research Marketing Advertising & Media Desk 12 hrs ago 4 min read

Media

Polls Versus Markets: The Midterm Numbers Brands and Media Should Actually Watch

Research Marketing Advertising & Media Desk October 26, 2026 3 min read

Media

Trump Early Vote Was a Media Event First and a Ballot Second

Research Marketing Advertising & Media Desk October 25, 2026 3 min read

Media

Meta’s 90-Minute No Kings Takedown Is a Warning for Every Brand Built on Rented Reach

Research Marketing Insights Desk October 19, 2026 3 min read

Media

CoreWeave’s 25% Wipeout Is a Warning for Everyone Financing the AI Boom

Research Marketing Advertising & Media Desk October 17, 2026 2 min read

Media

Netflix Names Former Disney Executive Peter Rice as Chief Content Officer

Research Marketing Advertising & Media Desk October 16, 2026 3 min read

Media

Netflix’s 1,000-Job Cut Signals a Streaming Business Under Margin Pressure

Research Marketing Advertising & Media Desk October 15, 2026 3 min read