Technology

Technology news from Research Marketing: the products, platforms and ideas changing how we live and work.

Google’s Gemini 4 Argon Puts AI Cost Economics Centre-Stage

Google has made its latest frontier artificial-intelligence model, Gemini 4 Argon, generally available — and for buyers the headline is as much about price…

Research Marketing Digital & Technology Desk October 15, 2026 3 min read

Technology

Global PC Shipments Fell by a Fifth Last Quarter as Memory Prices Surged

Research Marketing Digital & Technology Desk October 10, 2026 2 min read

Technology

Answer Engines Are the New Front Door, and Marketers Are Learning to Knock

Research Marketing Digital & Technology Desk October 9, 2026 3 min read

Technology

80 Percent of Marketers Feel AI Pressure. Six Percent Have Actually Integrated It.

Research Marketing Digital & Technology Desk October 9, 2026 3 min read

Technology

Marketing Mix Modeling, Once an Annual Luxury, Is Now a Quarterly Habit

Research Marketing Digital & Technology Desk October 9, 2026 3 min read

Technology

The Channels Marketers Cannot Measure Are the Ones They Are Starving

Research Marketing Digital & Technology Desk October 9, 2026 3 min read

Technology

Three in Four Marketers Say Their Measurement Is Broken. The IAB Puts a Price on Fixing It.

Research Marketing Digital & Technology Desk October 9, 2026 3 min read

Technology

AI Agents Move Into the Marketing Stack: Breeze, Agentforce and the End of the Blank Field

Research Marketing Digital & Technology Desk October 9, 2026 3 min read