Marketing

Marketing news from Research Marketing: brands, campaigns and the business of earning attention.

Hasbro’s $600 Million Quarter Is a Masterclass in Franchise Marketing

Hasbro’s latest quarter reads like a marketing case study. The toymaker’s Magic: The Gathering franchise generated more than $600 million in a single quarter…

Research Marketing Insights Desk October 21, 2026 2 min read

Marketing

IAB Releases Cross-Channel Measurement Guide for Public Comment

Research Marketing Advertising & Media Desk October 20, 2026 2 min read

Marketing

UK Marketing Budgets Hit Two-Year High as IPA Bellwether Shows Growth in Every Category

Research Marketing Insights Desk October 16, 2026 3 min read

Marketing

WARC Sees Global Ad Spend Surging 11.9% to $1.34 Trillion in 2026

Research Marketing Insights Desk October 14, 2026 3 min read

Marketing

Zayo Creates Its First-Ever Chief Communications and Marketing Role, Names Verizon Veteran Mariana Agathoklis Schlock

Research Marketing Advertising & Media Desk October 12, 2026 2 min read

Marketing

Boston Beer Names Samsung’s Allison Stransky as Chief Marketing Officer

Research Marketing Advertising & Media Desk October 11, 2026 2 min read

Marketing

U.S. Ad Spending Is Now Expected to Grow 12.3% This Year, and Buyers Want New Customers

Research Marketing Advertising & Media Desk October 10, 2026 2 min read

Marketing