As budgets tighten and artificial intelligence reshapes workflows, are the old agency business models still viable? In this Adspeak by ADWEEK session, recorded at BrandWeek, host Alison Weissbrot leads a panel of industry leaders through the case for reinventing agency-client partnerships.
The discussion covers the shift from legacy fee-based models to incentive-aligned partnerships, why understanding board-level KPIs is non-negotiable, and how empathy, trust and shared accountability are becoming the foundations of high-performing agency relationships.
Watch the full session below, via ADWEEK’s official YouTube channel.
Video credit: ADWEEK.
