Automation can write, place and optimise an ad, but can it make anyone believe it? In this conversation from Deloitte Insights, produced with the Interactive Advertising Bureau, a senior advertising executive from Reddit discusses how the platform uses AI-driven advertising while trying to protect the human conversation that makes its communities valuable.
The discussion covers how AI-supported campaigns are changing creative, placement and efficiency, why community formats such as question-and-answer sessions may produce more human brand interactions, and what early results suggest about cost and conversion. It also looks ahead to a provocative possibility: that by 2030, peer recommendations in trusted communities could matter more to buyers than influencer promotion.
Video: Deloitte Insights (official YouTube channel). Nothing has been downloaded or re-uploaded; the film is embedded from the channel’s own publication.
